Hip (and a little scary) Marketing: TorsoPants

You want a truly liberating feeling? When you find a company website that is so in touch with the tiny little insane person inside its corporate head that the company allows it free rein on its marketing. The amazing company TorsoPants is one (and perhaps the only) such company. The name itself lets you know that there are some loose, creative minds at work here. T-shirts? We don’t need no stinkin’ t-shirts. We’ll call them TorsoPants instead.

When you head to their website, you’re immediately assaulted with a barrage of images: pickles, retro alien spaceships, fish. You know immediately that you have entered a strange, new world here. Their t-shirts are edgy and hip to the point of occasional incomprehensibility – which is the whole point, I suppose. But seriously, who doesn’t love a chicken who moos? That has universal appeal.

What I really love about this website is the tweaks to traditional marketing that TorsoPants employs. Its copy is perfectly in keeping with the whole tone of the website, which is “Let’s have some fun, folks.” No standard “Sign up for our newsletter” shtick; instead you’re given the opportunity to “Send me the free, monthly jovial newsletter too.” The footer at the bottom reads “All rights reserved – until you get a few drinks in them.” The site keeps a rolling scroll of borderline juvenile tag lines under its name: “TorsoPants rule – T Shirts Drool;” and my favorite, “Wear TorsoPants: It’s Not Like You Have the Best Body.”

Now I realize that most corporate websites don’t have the luxury of being fun. Your basic mortgage lender will lose credibility with a tag line like “Mortgages: For people too poor to buy a house outright.” But how refreshing to see marketing copy so perfectly meshed with the product it hopes to sell, as well as so perfectly synchronized with the visual appeal of the website.

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2 Responses to “Hip (and a little scary) Marketing: TorsoPants”

  1. Nanny Goats Says:

    OMG! I am SO adding this site to my shopping bookmarks. Guess what everyone is getting from me for Christmas THIS year. Thank you for finding this and telling us about it.

  2. toddiedowns Says:

    I already bought the Tuba Hero t-shirt for my nephew. I have many t-shirt favorites. The Spork t-shirt also comes to mind.:)

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