Thank You for Your Order: Boring or Brilliant?

Cardboard box

Quick, close your eyes for a moment and try to think of the text of the last shipping confirmation that you received. Now, open them or you won’t be able to read the post, silly! It had to be something like, “Thank you for your order.” But was there anything else? Probably not, just an instantly forgettable notice.

[Flickr Photo by ahhyeah]

But wait. The devil’s in the details, as they say, and the fine folks at CD Baby know that. Here’s a peek at one of their purchase confirmations:

Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, Thursday, March 22nd.

I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year.” We’re all
exhausted but can’t wait for you to come back to CDBABY.COM!!

Thank you, thank you, thank you!


Derek Sivers, president, CD Baby
the little store with the best new independent music

Is that not the most amazing purchase confirmation ever written? Does it not make you want to order a CD right this instant so you can receive one of those messages in your own email box? I’m sorry, but that is flipping brilliant marketing, and proof as well that some businesses not only can get away with humor, but make it part of their branding. You can bet your bippy I will be ordering from them again.

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One Response to “Thank You for Your Order: Boring or Brilliant?”

  1. Mark Says:

    Its interesting to say the least. 🙂

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